The Guide to Postgraduate Study is an annual publication, released by Learning Ireland and aimed at those wishing to study at postgraduate level in Ireland. It is a glossy, A4 editorial-based publication, written in a clear and informative style, and it contains a wealth of information about the process of applying to and studying at postgraduate level in Ireland.

Readership of the guide consists mostly of undergraduates, graduates and ambitious employees who are eager to progress their career through the medium of fourth level education. Other readers include influential figures such as teachers, lecturers, guidance counsellors and employers.  

Marketing

The Guide to Postgraduate Study is marketed in the following ways:

1.Radio advertising
2.Print advertising in selected publications
3.Advertised on the www.postgrad.ie* website (* approx 42,000 visitors per month)
4.Advertised in The National Guide to 3rd Level & Higher Education and on the www.gotocollege.ie website (both aimed at 5th year, 6th year and transition students)
5.Advertised in The Guide to Education in Ireland and on the Learning.ie website (distributed around the world by Learning Ireland, aimed at international students wishing to study in Ireland)